If you learn one thing from this blog it's this - you should never, ever again look down on buying a generic, store brand product. Whether it’s generic peanut butter, chocolate chip cookies, soap, or ibuprofen, name brand products can be as much as double the price of their generic equivalents. The truth of the matter is - store brand products are often identical to name brand products. Eugene Fram, Professor of marketing at Rochester Institute of Technology’s College of Business, said the difference between store brand and name brand goods is that brand names spend more on marketing, not that they’re better quality. She goes on to say that she "once visited a cranberry factory in New England, and saw two lines of the same cranberry juice – one was for a national brand, and the other line was for a store brand.” During my weekly (ok a lot of time twice weekly) run to Target, I picked up the name brand bottle of Listerine Total Care and read the ingredients. The price: $5.80. ...
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