The product: L'Oreal Studio Secrets Professional "One Sweep Eyeshadow" The concept: Three shades of contrasting eyeshadow and a one sweep brush for application to create an easy, simple, fuss-free eyeshadow look! It’s basically a single contrasting shadow look in a single compact sans the need of major skills for application. I think L’ Oreal had in mind that this would appeal to a market that isn ’t quite sure of proper application but still wanting a fabulous eyeshadow look. Granted, not everyone can blend well, apply eyeshadow, and create an overall fantastic eye look (I know I can’t) and the idea behind this was to make it happen with as little fuss and application know how as possible. How does it work? Pretty simple. L’ Oreal provides you with a large curved sponge applicator. The sponge is designed in a way that it’s supposed to mimic the curve of your lid and eye area. You simply swipe the applicator onto all three shadows (upwards for your left eye and down...
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